We want your visit to our website (www.druck.at and subpages) to be safe and satisfactory. We therefore take the protection of personal data very seriously. Personal data is data that enables us or any third party to identify you. This may also include IP addresses, as these at least enable internet access providers to trace your person. In our activities on the Internet, we act in strict compliance with the Austrian Data Protection Act (DSG and DSGVO) and the Telecommunications Act (TKG).
Personal data that you provide to us when you visit our website will be stored exclusively for the purpose of answering your enquiries and in compliance with the currently applicable statutory data protection regulations. If you subscribe to our newsletter, your e-mail address will be used for our own advertising purposes until you unsubscribe from the newsletter. You can unsubscribe at any time.
Personal data, i.e. data containing information on the identity of a natural person that you disclose to us when you visit our website, is stored exclusively for the purpose of responding to your enquiries and in compliance with statutory data protection regulations. Under no circumstances will we knowingly or intentionally pass on your personal data to third parties in non-anonymised form - unless otherwise stated in this data protection declaration - without first obtaining your permission. We will not sell or rent to third parties any data that has been entrusted to us for the purpose of answering enquiries. In order to protect your data from access by third parties even during transmission, we use encryption methods in accordance with current standards. This guarantees the highest level of security in any network of your choice.
In particular, your personal data will be used insofar as this is necessary for the establishment of the contract, provision of services or billing (usage data). This includes, among other things, the processing of orders, the delivery of goods and the provision of services as well as the processing of payment (in the case of purchase on account also for necessary checks). We also use your data to inform you about orders, products and services and to keep your customer account up to date. We also use your information to prevent or detect misuse, in particular fraud. As stated in this privacy policy, certain data is passed on to third parties for the performance of technical, logistical or other services on our behalf. In the course of registration in our webshop, the following data, among others, is collected:
These Internet pages use so-called cookies in several places. They serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer by your browser. However, we also use a so-called "session cookie". This is automatically deleted at the end of your visit. Other cookies are so-called "permanent cookies". For example, the website offers the option of remaining logged into your customer or partner account for a certain period of time so that you can use our services without having to constantly re-enter your data. You can remove active sessions at any time in the customer area under "Settings". For security reasons, however, your password will be deleted after four (4) You will be prompted again within a few hours if, for example, you wish to continue an order process or order further products. If you are using a public computer/network/mobile phone or if the device is shared with other people, we recommend that you do not use the "Stay logged in" function.
You can prevent the transmission of cookies by changing the settings in your browser software; however, we would like to point out that in this case you will not be able to use the website to its full extent. For example, the "Stay logged in" function will not be available in this case.
We store log information about the access data of our website visitors ("server log files"). When a visitor accesses a page, their Internet browser transmits access data that is automatically stored in our logs. However, this data (including IP addresses) cannot be assigned to a specific person without further action. This data is only merged with other data sources, in particular with personal user data, if this is necessary in order to fulfil the purpose for which it was collected this guideline is explicitly mentioned. The following information is stored:
If there is a concrete suspicion that our services are being used in breach of contract and/or in violation of the law, those users are subsequently checked by means of the last known IP address in the server log files.
Your personal data will only be used by us within druck.at Druck- und Handelsgesellschaft mbH, its parent and sister companies if they are either subject to this data protection declaration or follow guidelines that offer at least as much protection as this data protection declaration. We only pass on personal data to other third parties to the extent described below:
We commission other companies to fulfil certain tasks for us. These include parcel deliveries, sending letters or emails, advertising and marketing measures, processing payments (credit card). These service providers have access to personal data that is required to fulfil their tasks. However, they may not use this data for other purposes. In addition, they are obliged to treat this personal data in accordance with applicable law.
The Trustpilot badge is embedded on this website to display our Trustpilot seal of approval and any reviews that may have been collected. This serves to safeguard our legitimate interests, which prevail following a balancing of interests, in the optimal marketing of our offering in accordance with Article 6(1)(f) of the GDPR. The Trustpilot badge and the services advertised through it are provided by Trustpilot A/S, Pilestraede 58, 5th floor, DK-1112 Copenhagen K.
No other personal data is transferred to Trustpilot unless you have already registered to use it. In this case, the contractual agreement concluded between you and Trustpilot applies. You can find further information on Trustpilot's data protection at https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms
This website uses Google Analytics, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
As an alternative to the browser plugin, you can here to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie will be stored on your end device. If you delete your cookies, you must click the link again.
Further information on data protection in connection with Google Analytics and your options in this regard can be found at https://www.google.at/intl/de_ALL/analytics/learn/privacy.html.
This website uses Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tag Manager only implements tags. No cookies are set and no personal data is collected. The Google Tag Manager triggers other tags that may collect data. The Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with Google Tag Manager. More information about Google Tag Manager can be found at the following link: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.
The user has the option of preventing the sending of all Google Tag Manager tags. To do this, the user must click on the following opt-out link to place the Google Tag Manager deactivation cookie in their browser.
Click hereto be excluded from collection by Google Tag Manager.
In some cases, we may ask for your permission to share product data (e.g. your account details) with other Google products to enable certain features, such as making it easier to add new conversion tracking tags for AdWords. In addition, product usage information is reviewed by our development team at regular intervals in order to further optimise those products. However, data of this kind will not be passed on to other Google products without your consent. Further information can be found in the usage guidelines at https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.
We use the online advertising programme "Google AdWords" from Google and conversion tracking as part of Google AdWords. The cookie for conversion tracking is set when a user clicks on an advert placed by Google. These cookies lose their validity after 90 days and are not used for personal identification.
If the user visits certain pages of the AdWords customer's website and the cookie has not yet expired, Google and the customer can recognise that the user has clicked on an ad and has been redirected to this page. Each customer receives a different cookie.
The information collected with the help of cookies is used to create conversion statistics and personalise advertising for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advert and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
Google AdWords will work across devices in the future if you have a Google account and allow your account to be linked to your web and app browsing history in the settings. However, this is only the case if you have not deactivated the setting for the use of information for ad personalisation in your Google account. You can find the corresponding setting under https://www.google.com/settings/u/0/ads/authenticated. By doing so, you allow us to display adverts that are relevant to you and have been created based on your use of a specific device, even if you access our website from a different device. For this purpose, a Google-authenticated ID is linked to your Google account.
If you wish to deactivate cookies for conversion tracking, you can set your browser to block cookies from the domain "googleadservices.com".
Further information on the topic of "data protection" in the context of the Google AdWords online advertising programme can be found at https://www.google.com/intl/de/policies/technologies/ads.
We would like to point out that on this website Google Analytics (Universal) has been extended by the code "gat._anonymizeIp();" in order to ensure anonymised collection of IP addresses (so-called IP masking).
Data is collected and stored on our website using Bing Ads technologies, from which user profiles are created using pseudonyms. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service enables us to track the activities of users on our website if they have reached our website via adverts from Bing Ads. If you reach our website via such an advert, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code that is used in conjunction with the cookie to store some non-personal data about the use of the website. This includes, among other things, the time spent on the website, which areas of the website were accessed and which ad the user used to access the website. Information about your identity is not recorded.
The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website as well as the processing of this data by deactivating the setting of cookies. This may limit the functionality of the website under certain circumstances.
In addition, Microsoft may be able to track your usage behaviour across several of your electronic devices through so-called cross-device tracking and is therefore able to display personalised advertising on or in Microsoft websites and apps. You can monitor this behaviour at http://choice.microsoft.com/de-de/opt-out deactivate.
You can find more information about Bing's analytics services on the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2). You can find more information on data protection at Microsoft and Bing in Microsoft's privacy policy (https://privacy.microsoft.com/de-de/privacystatement).
This website uses "Google Optimize", which is operated by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Optimize analyses the use of different versions of our website and helps us to personalise user-friendliness according to the behaviour of our users on the website. Google Optimize is a tool integrated into Google Analytics. Google Analytics is in turn a web analysis service of Google Inc. Google Optimize uses cookies, which are small text files that are stored on your computer and enable analyses. The IP address is anonymised immediately after processing. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and encrypted there. Google will analyse the information collected by Google Optimize on behalf of druck.at, whereby no personal data will be processed. The transmitted IP address will not be merged with other Google data. You can prevent the storage of cookies by selecting the appropriate settings in your browser. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website, in particular your IP address, to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
We use the CRM system Zendesk to process user enquiries. The provider is Zendesk, Inc, 1019 Market Street in San Francisco, CA 94103 USA. We use Zendesk on the website www.druck.at to process your enquiries quickly and efficiently. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement (DPA) with Zendesk. This ensures that Zendesk only uses the user data within the framework of the EU data protection standards exclusively for processing the enquiries and does not pass them on to third parties. You can only send enquiries by entering your email address and without giving your name. The messages sent to us will remain with us until you ask us to delete them or the purpose for data storage no longer applies (e.g. after your enquiry has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.
Zendesk has Binding Corporate Rules (BCR) that have been approved by the Irish Data Protection Authority. These are binding corporate rules that legitimise the internal transfer of data to third countries outside the EU and the EEA.
Details can be found here: https://www.zendesk.de/blog/update-privacy-shield-invalidation-european-court-justice/.
Our website offers you the option of sending us messages via a chat window. The chat functions are provided by Zendesk. If you use this chat window, we store your IP address in addition to your chat messages.
We have concluded a contract with Zendesk in which we oblige Zendesk to protect our customers' data and not to pass it on to third parties.
If you do not agree to us processing your enquiry via Zendesk, you can alternatively communicate with us by e-mail, telephone or fax. Further information can be found in Zendesk's privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.
We use the services of the software manufacturer HubSpot. HubSpot is a software company from the USA with a branch in Ireland (HubSpot European Headquarters, Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland).
HubSpot is a service platform. The service we use is an integrated software solution that allows us to manage customer data and cover various aspects of our online marketing. This includes analysing landing pages, newsletters, telephone calls via the calling feature, etc. and reporting. Cookies are stored on the end device you are using.
For example, the following personal data may be collected:
The information collected and the content of our website are stored on the servers of our software partner HubSpot Ireland. We use HubSpot to analyse the use of our website. This enables us to constantly optimise our website and make it more user-friendly. We also use information to determine which of our company's services are of interest to customers and newsletter subscribers and to contact them for advertising purposes. We also use the analysis to optimise our website for you.
However, we only use your IP address in a shortened version. This means that the IP address of users is shortened by HubSpot within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a HubSpot server in the USA and truncated there.
The cookies have a standard lifespan of 13 months. In addition, we delete the personal data collected via HubSpot as soon as the purpose for which it was collected has been achieved, unless the deletion conflicts with statutory retention periods.
The information generated by the cookie about the use of the online offer by the user can usually also be transmitted to a Google server in the USA and stored there.
Data processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR, provided that you have given your consent via our banner. You can revoke your consent at any time. The transfer to a third country takes place on the basis of Art. 49 para. 1 lit. a GDPR.
Further information on how HubSpot works can be found in the HubSpot Inc. privacy policy
We use Crazy Egg to better understand the needs of our users and to optimise the offer on this website. With the help of Crazy Egg technology, we get a better understanding of our users' experiences (e.g. how much time users spend on which pages, which links they click on, what they like and dislike, etc.), and this helps us to tailor our offering to our users' feedback. Crazy Egg works with cookies and other technologies to collect information about the behaviour of our users and their end devices (in particular IP address of the device (is only recorded and stored in anonymised form), screen size, device type (unique device identifiers), information about the browser used, location (country only), preferred language for displaying our website). Crazy Egg stores this information in a pseudonymised user profile. The information is not used by Crazy Egg or by us to identify individual users or merged with other data about individual users.
An adequate level of data protection is guaranteed by the conclusion of standard contractual clauses and, if necessary, further protective measures in the event of a transfer to a third country.
Social plugins ("plugins") from the following social networks are used on our website.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the respective provider. The content of the plugin is transmitted by the respective provider directly to your browser and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted directly from your browser to a server of the respective provider and stored there. If you are logged in to one of the services, the providers can directly associate your visit to our website with your profile. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published in the respective social network and displayed there. The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your rights in this regard and setting options to protect your privacy can be found in the providers' data protection notices.
This website uses Facebook Pixel. You can find information about the purpose and scope of data collection and the further processing and use of the data by Facebook as well as setting options to protect your privacy and your data in Facebook's privacy policy. Facebook also provides information here about settings that you can use to protect your privacy. http://www.facebook.com/policy.php
This data is collected solely for system-related and statistical purposes. We do not merge this data with other data sources that would allow the data to be assigned to a specific person.
This website uses Linked Pixel. Information about the purpose and scope of data collection and the further processing and use of the data by Linkedin as well as setting options for protecting your privacy and your data can be found in Linkedin's privacy policy. Linkedin also provides information here about settings that you can use to protect your privacy: https://www.linkedin.com/legal/privacy-policy?_l=de_DE
This data is collected solely for system-related and statistical purposes. We do not merge this data with other data sources that would allow the data to be assigned to a specific person.
On our website, we offer a digital advisory chat (‘AI Shopping Assistant’) to help you select and configure print products. The AI Shopping Assistant enables you to ask questions about our products and receive suitable product recommendations based on the information you provide. When you use the advice function, the following technical data is transmitted to the chatbot provider:
This data is processed solely for the purpose of automatically responding to your enquiries, recommending suitable products from our range and improving our customer service. When you send your first message, your browser stores a randomly generated session key, which links your messages to the current conversation. The session ends after 24 hours; whilst it is active, your chat history is automatically loaded when you visit the page. You can delete the session key manually via ‘New Session’ or via your browser’s settings. For the purposes of ongoing quality assurance and improvement, key performance indicators relating to the chat history (number of messages, unsuccessful searches, links generated, termination of chat or handover to a member of staff) are analysed. The use of the purchasing adviser is not analysed for advertising purposes. The legal basis for the processing of data in the context of product advice is Article 6(1)(b) of the GDPR. If you use the chatbot without any specific intention to make a purchase, the processing is carried out on the basis of our legitimate interest, in accordance with Article 6(1)(f) of the GDPR, in providing a modern and efficient customer support service.
The shopping assistant’s responses are generated using Google Vertex AI. We have entered into a data processing agreement with the provider for this purpose. Data processing takes place within the European Union.
All chat logs and metrics relating to the conversation are deleted 90 days after the chat session has ended.
In the context of participation in competitions, we process the personal data provided by the participants (name, contact details, uploaded photo) exclusively for the purpose of organising the competition, including determining and notifying the winners and sending the prizes (Art. 6 para. 1 lit. b GDPR).
Any further processing - for example for advertising purposes such as sending a newsletter - will only take place if the participant has expressly consented to this (Art. 6 para. 1 lit. a GDPR). Any consent given can be revoked at any time with effect for the future without affecting the legality of the processing carried out up to the time of revocation.
The data collected as part of the competition will be stored for the duration of the realisation and processing of the competition. After the competition has been completed, the data will be deleted, subject to statutory retention obligations. If consent has been given for further purposes (e.g. newsletter), the data will be stored until this consent is revoked.
The data will only be passed on to third parties if this is necessary for the realisation of the competition (e.g. to shipping service providers for the delivery of the prize). Data will not be transferred to other third parties or to third countries.
We may only use your personal data for advertising and demand-orientated communication if you have given us your consent to do so. In this case, you also give us your consent to convert pseudonymised profiles into personal profiles (e.g. to determine shopping basket cancellations) and to send you e-mails with personal offers in this context, for example. You can revoke your consent to druck.at Druck- und Handelsgesellschaft mbH at any time by deactivating the "Customer satisfaction and customer-orientated information" checkbox in your customer account. If you have not given your consent or revoke it, your data will not be used in accordance with this paragraph. Our services will be provided regardless of whether you give or withdraw your consent in this regard.
Where druck.at organises events, consent to the use of personal data will be sought separately. By taking part in one of our events, you give your consent for us to use any film or photographic material featuring you. If you do not wish to give your consent, please contact datenschutz@druck.at
In order to provide you with a shopping experience on the druck.at website that is tailored to your needs, we analyse the data you provide and your purchasing and surfing behaviour in accordance with the statutory provisions. Insofar as we use cookies and pixels for this purpose, we request your consent in accordance with our cookie policy. For details on the cookie policy, please refer to the section "Use of our websites and web shop" above.
We use affiliate marketing to track on our website any purchases or actions referred by partners via our partners’ websites or platforms. For this purpose, we use tracking pixels and cookies, which primarily process pseudonymised user and transaction data such as cookie/click IDs, IP addresses, device identifiers and device attributes, referrer URLs, timestamps, order numbers and basket values, but no direct personal data such as names. The processing of this data serves to accurately attribute successful referrals, settle commissions, prevent fraud and provide performance statistics and reports. The processing of this data is based on your consent (Article 6(1)(a) of the GDPR), provided that we use tracking pixels or cookies that are not strictly technically necessary.
To tailor our offering to interested target groups, we use Customer Match lists as part of our Google Ads and Facebook advertising activities. For this purpose, your email address is passed on to Google or Facebook in an encrypted form for matching purposes. This allows us to identify your interests and display targeted content and advertising to you. By accepting the privacy policy, you consent to the transfer of your data for this purpose. You can withdraw this consent in the logged-in area. Further information on data processing can be found at Data protection information.
You have the right to request information from the controller about all personal data processed by us. Specifically, you can request the following information:
You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.
You may request the rectification or completion of incorrect or incomplete data. Under certain circumstances, for example if the accuracy of data is disputed until the accuracy has been verified, you may request that the processing of data be restricted so that it may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest.
You may request that we send you - or, if technically feasible, a third party designated by you - a copy of your data, insofar as you have provided it to us, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where
In exercising this right, you also have the right to obtain that the personal data concerning you be transmitted directly by us to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
You have the right to erasure of data in certain circumstances, for example if it is not processed in accordance with data protection requirements.
The so-called "right to be forgotten" does not apply to you because we do not make your personal data public under any circumstances.
If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.
In this case, the controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
You have the right to revoke your declaration of consent under data protection law at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Please send your enquiry regarding the protection of your rights to datenschutz@druck.at
Notwithstanding the possibility of a complaint to the regional court in accordance with Section 29 (2) of the Data Protection Act 2018 and any other legal remedies, you have the right to lodge a complaint with the national supervisory authority of your place of residence if unlawful processing of personal data is assumed. In Austria, the data protection authority is responsible.
We reserve the right to amend this privacy policy at any time in compliance with the applicable data protection regulations. In this respect, the version of the data protection declaration available online at the time of your visit always applies to the use of our online services.
If you have any questions regarding data protection, please do not hesitate to contact us at datenschutz@druck.at available.
Last updated: 20.10.2026