Students are developing a sustainable marketing and communications concept

Every year, students on the Bachelor’s degree programme in ‘Product Marketing & Project Management’ at the Wieselburg Campus of the University of Applied Sciences Wiener Neustadt in their final year of study with a project carried out in collaboration with companies. At the start of the 23/24 academic year, two groups of eight students each took on the assignment we set them: the Development of a sustainable marketing and communications strategy for druck.at. The focus was on the website itself and the implementation of marketing measures.

Theory meets practice

The project was divided into three phases, beginning with a detailed analysis phase. Various concepts were then developed, before two of them were elaborated in detail in the form of detailed concepts. At each of these milestones, the students presented their findings and received valuable feedback from us and the supervising lecturers. The final presentation took place in a festive setting at our premises in Leobersdorf. Following the presentations, the participants had the opportunity to gain an insight into our production processes during an exclusive tour of the factory.

“We are delighted with the creativity and commitment the students have brought to this project. Their innovative approaches and fresh perspective have provided us with valuable inspiration for our future marketing and communications strategy,” said Gerhard Patek, Managing Director of druck.at. “Special thanks go to the Wieselburg Campus of the University of Applied Sciences Wiener Neustadt and the dedicated lecturers for their excellent cooperation and support. We wish the students every success in their future careers!”

Lecturer Michael Hollaus and Lecturer Julia König, who supervised the students on their project, add: “We would like to extend our sincere thanks to druck.at for the very interesting yet challenging project brief, the trust placed in us and the excellent collaboration. We are delighted that our students’ work has been recognised.”