Trade fair giveaways that’ll make you memorable
“What did you take away from the trade fair?” The answer might be: “Wonderful business contacts” or “Positive impressions and ideas.” Most of the time, however, you hear: “This bag full of the best goodies I’ve ever got at a trade fair!” No, we don’t want to reduce trade fair visitors to mere collectors of free giveaways, but Promotional items are, after all, important for the overall trade fair experience!
The classic promotional items
Beverage cans, Folder & Flyer, Caps, Lanyards and Key fob. Sounds boring? It isn’t, though, because they carry the advertising message far beyond the trade fair – straight into the everyday lives of trade fair visitors. Ideally, they’re practical and of far too high a quality not to be loved. How often is a set of keys used each day, meaning the advertising message is seen daily? And let’s be honest, when does someone actually replace a key ring they’ve grown fond of? If you add it all up and multiply it, you get a level of daily advertising visibility that would make a media agency manager green with envy. Incidentally, if the keyring also has a practical function, such as a bottle opener or torch, this freebie proves useful on a regular basis in everyday life.
Unconventional, breaking the mould, unique
Not that we want to relegate the classics to a boring corner. But if you really want something out of the ordinary, then your promotional materials should be a bit more unusual too. Practical Tools Featuring a company’s logo for technical support? Of course, the advertising message should be tailored to the giveaway item; that way, the chaff is separated from the wheat in the trade fair goody bag (and yes, we know it’s called ‘chaff’).
Double sustainability
The advertising message should have a longer-lasting impact than the duration of the trade fair, but the promotional material itself should be just as durable. Cotton bags Instead of plastic carrier bags – when used for several years, they can be used to carry several tonnes of shopping. Sticky notes also stick very well, even when made from recycled material, and Drinking bottles are reliable, thirst-quenching companions for transporting litres upon litres of water throughout their useful life.
druck.at Tip: As well as the right promotional items, the Design of your exhibition stand More than just important. Make sure you have a holistic concept for your trade fair presence and discover tips and tricks on how to draw particular attention to your exhibition stand can.
