The classic paper types
You’ve got the perfect idea, the design is finalised and your message is clear. Now there’s just one crucial step left to ensure a completely successful print result: choosing the right paper. But with so many options available, it’s easy to get overwhelmed. Heavyweight paper, art paper, recycled paper – or perhaps a premium speciality paper? Don’t worry, we’re here to help! In this guide, we’ll introduce you to our most popular paper types and explain, in simple and easy-to-understand terms, which paper is best suited to which project.
Standard papers: our all-rounders for (almost) any printed product
1 | Voluminous paper: The natural all-rounder
Imagine a bright white, matt paper with a pleasantly rough, natural texture. It feels thicker and more substantial than its grammage would suggest (1.15 times the volume).
The benefits:
- Pleasant to the touch: the uncoated paper feels high-quality and has a good grip.
- High-volume: Appears thicker and sturdier.
- Excellent readability: the matt finish does not reflect light, making it ideal for text-heavy products.
Good to know:
Due to the rough, uncoated surface, photos and images appear slightly softer and not quite as vibrant as on smooth paper. In offset printing, a longer drying time may be required.
Ideal for:
Books, brochures with a lot of text, magazines, mailings.
2 | Art paper (matt or gloss): The brilliant classic
White, wood-free paper with a very smooth, coated surface. You can choose between an elegant matt finish or a brilliant gloss finish.
The benefits:
- Brilliant colour reproduction: images, photos and graphics appear razor-sharp and vibrant.
- High-quality appearance: the smooth surface ensures a professional and elegant finish.
- Versatile: a matt finish looks understated and modern, whilst a gloss finish makes colours really pop.
Good to know:
The smooth surface is the key to brilliance – a clear advantage over rougher papers.
Ideal for:
Flyers, leaflets, catalogues, photo books, posters and all types of printed material where images take centre stage.
3 | Recycled paper: your sustainable choice
Our contribution to environmental protection! This paper is made from 100% recycled paper produced in Austria – without optical brighteners or chlorine bleach. A special processing technique ensures a high degree of whiteness and purity.
The benefits:
- Environmentally friendly: Showcases your commitment to sustainability.
- High opacity: The paper is opaque and prevents the reverse side from showing through.
- Natural look: an authentic choice with character.
Good to know:
Similar to volume paper, the surface is slightly rough, which makes images appear slightly softer and may prolong drying times in offset printing.
Ideal for:
Environmentally conscious corporate communications, stationery, brochures, invitations with a natural charm.
4 | Postcard cardstock (270 g/m²): The specialist in greetings
As the name suggests, the perfect card for postcards. The front has a silk-matt finish for brilliant images, whilst the back is white, matt and uncoated – perfect for writing on.
The benefits:
- Two-sided functionality: smooth image side, writable reverse side.
- High rigidity: Ensures the typical sturdiness of a postcard.
- Excellent image reproduction: your designs will look their best on the front.
Ideal for:
Postcards, reply cards, loyalty cards, appointment cards.
Speciality papers: For that unforgettable ‘wow’ factor
Give your printed products an extravagant touch! With a unique feel and look, your printed materials will appear even more high-quality and are guaranteed to leave a lasting impression. You can also find more information about our speciality papers in our themed section.
1 | Felt: Textured elegance
A high-quality, white premium paper with a traditional felt-like surface. You can feel the fine, elegant texture straight away.
The benefits:
- Exclusive feel: the felt finish gives a unique, luxurious texture.
- High-quality look: Conveys quality and attention to detail.
Available paper weights:
100 g/m², 220 g/m², 350 g/m²
Ideal for:
Exclusive business cards, invitations (e.g. for weddings), high-quality mailings, stationery and envelopes for special occasions and more.
2 | Premium Munken: The refined natural look
A creamy white, uncoated card with a sophisticated, velvety-rough texture. The absence of optical brighteners gives it a warm, natural colour.
The benefits:
- A warm, sophisticated look: the cream shade appears understated, elegant and less harsh than bright white.
- Pleasant to the touch: the uncoated surface feels natural and high-quality.
Available paper weights:
100 g/m², 240 g/m², 300 g/m²
Ideal for:
Art prints, high-quality business stationery, menus, certificates and projects designed to exude elegance. With us, you’ll find a Wide range of possible print products.
3 | Coloured core cardboard: the surprising eye-catcher
The paper with that certain something! This is a thick, three-layer card. The middle layer, the ‘inlay’, is coloured and creates a stylish, coloured edge.
The benefits:
- Unique visual effect: the coloured centre immediately catches the eye.
- Extremely high-quality and thick: the Multiloft cardboard feels substantial and luxurious to the touch.
- Modern and customisable: Choose from a range of core colours (blue, yellow, green, red, black) to match your corporate design.
Ideal for:
Flyers that stick in the memory
Conclusion: Paper is more than just a surface
As you can see, choosing the right paper is much more than just a technical decision – it’s part of your message. The right paper can make the difference between ‘quite nice’ and ‘absolutely impressive’. So don’t just ask yourself what needs to be printed, but also how it should feel and what impact it should have on your target audience.
Want to try out and feel the papers?
Would you like to feel the different paper types in your hands before ordering your printed product? Our paper sample folder gives you an overview of our most popular papers. Order it now and find your ideal paper!
