Folders – the all-rounder among promotional print materials
Who isn’t familiar with those small, thin leaflets that slip easily into a handbag and summarise all the important information? Leaflets are practical and versatile.
Do you need something bigger than a leaflet to fit all your information in? Think again. Did you know that you can actually design a leaflet with up to 14 pages?
Depending on the type of fold and size, you can include more or less content in your leaflet. Whether large graphics, short texts or several small photos, whether it unfolds like a city map or more like an accordion – there are various ways to design leaflets. Discover the versatile folder. We’ll show you the possibilities and give you tips on what matters most when it comes to folders.
The advantages of a flyer or leaflet are, in a sense, obvious: they’re easy to slip into a pocket, they’re flexible can be used; they are cost-effective compared to other advertising measures, and they can be produced quickly.
Find a folding method that suits your content
When designing a folder, you should first be clear about what you intend to use the folder for.
For example, if you want to have a leaflet produced containing information and the programme for a theatre performance, a so-called Window fold in the open version. The first two pages could represent a curtain. When the pages are opened, the ‘stage’ with the exact details of the programme becomes visible.
Alternatively, you could use a Folder with cross-fold can be commissioned if, for example, you wish to reproduce a large site plan or a city map.
For detailed product information, you can visit the Z-fold using a design where the folder unfolds like an accordion.
For brief information introducing your company, including infographics, you can use the Single fold or Wrap fold use.
Make sure it catches the eye
At trade fairs, training sessions and other events, leaflets are usually displayed alongside other brochures and flyers. To ensure visitors pick up your leaflet, you should include an eye-catching feature on the cover. Use a surprising title or a striking image to grab attention and maximise impact.
Design your leaflet with a clear message
Are you familiar with the saying ‘Brevity is the soul of wit’? Anyone looking for a quick bit of information is reluctant to read long texts. That’s why, when designing your leaflet, you should ensure that you get all the key information across concisely. It’s best to think of a clear message that you want to convey through the leaflet.
Ensure a good balance
You can tailor images, graphics and text to convey your message. Please also ensure that the balance between images and text is appropriate. This will ensure good readability and a harmonious overall appearance.
Keep an eye on the order
When designing the content of your leaflet, you should consider the order in which the reader will view it. Guide them through your content step by step. Important information should be placed at the top of the pages, as this is where the reader’s eyes will fall first.
druck.at is your expert partner
At druck.at, you have a wide range of options for designing a folder. You can choose from Various formats, folding styles, colours, finishes, paper types, printing methods and accessories such as banderoles and bows are available. Make use of the free Design wizards Choose from over 1,000 design suggestions. Simply design and order online.
Find out more now at druck.at about the design options for printed Folders and enjoy the benefits of these versatile little all-rounders.
