4 tips on what to bear in mind when handing out flyers
Distributing leaflets is an efficient advertising method that works very well. Busy locations offer a wide reach, and leaflets can be produced quickly and cost-effectively.
If you want to distribute flyers for your business, however, there are a few things to bear in mind. There are some guidelines to follow to ensure everything runs smoothly. To make sure you’re fully prepared, we’ve summarised the most important points for you here in a concise and straightforward manner.
Tip 1 | Apply for your flyer distribution campaign in good time
It is important that you apply for your campaign in good time before it starts and provide a specimen copy. There are no standard guidelines across Austria. The relevant authority decides what is permitted. You’re also welcome to order a test print of your flyer from your trusted print shop before committing to significant costs and potentially having to make changes.
In some towns, notice must be given weeks in advance if distribution to motorists at a junction or to passers-by in a pedestrian zone is planned. Some local authorities handle leaflet distribution in an unbureaucratic manner and simply request a sample copy of the promotional material.
Also, check with the relevant authority in advance where you plan to distribute the leaflets, so that you’re well prepared and everything goes smoothly.
Tip 2 | Be careful when attaching leaflets to parked cars
To put it simply: that’s not a good idea! This type of advertising is not permitted. This includes any form of attaching third-party advertising messages to a car. That’s why you shouldn’t tuck flyers or similar items into the side doors or behind the windscreen wipers. Or to put it another way: how would you feel if you found flyers on your car?
Tip 3 | How to distribute leaflets in shopping centres and similar venues
You always need the landowner’s consent to distribute materials in non-public areas. In the case of shopping centres and similar venues, it is best to contact the relevant manager or owner. Even if you wish to hand out your leaflets at events, you should contact the organiser to obtain permission.
Tip 4 | Don’t forget the legal notice!
When creating leaflets, please note that they must include a reference to the media owner and the producer. Find out more about the legal requirements set out in the Legal notice requirements in Austria.
