Labels: The self-adhesive hang tags for your products!

Your product is great. That’s the way it is, and you know it! But how do you convey this fact in a memorable way and communicate it to potential customers? It is precisely at the so-called point of sale – for example, in a supermarket, an organic shop or right in front of the wine shelf – that this Purchasing decisions are often spontaneous and it depends very much on the product’s presentation. Incidentally, the wine rack is a very good example, as many customers still buy their bottles of wine based on the Appearance of the Labels. So we’re already right in the thick of it!

It is arguably one of the toughest areas in marketing and advertising: the label. The final hurdle before the purchase, the last opportunity to convey one’s message and any To communicate the benefits of the products in detail. Here we’re right at the heart of sales psychology, design, placement and branding. But there’s no need to panic, because:

1. Labels can be Simply design it yourself and have it printed – so you don’t need to have a factory with mass production facilities at your disposal.
2. If you follow a few basic rules, it’ll work just as well on supermarket shelves – or in a health food shop or wine shop, for that matter.

Firstly, what does Labels on a roll? The labels produced by druck.at are supplied on a roll that can be used in all standard labelling machines. You should therefore read the specific specifications for your labelling machine and select the correct format during the ordering process on druck.at.

Although the labels are supplied on a roll, this does not mean they cannot be applied by hand. However, the roll is still best suited for manual application, as this makes the labels less likely to be damaged or warped and easier to peel off.

If you don’t have a labelling machine to hand, or are only launching small print runs of a product, you can opt for production on a sticker sheet. Think of Grandma’s delicious apricot jam, or a small batch of a special cosmetic product or spirit. Or perhaps you need stickers to hand out at an event? Your trusted print shop will be happy to offer individually die-cut versions for this purpose. 

If you haven’t quite finished brainstorming your creative ideas yet, you can visit the druck.at Pinterest board Be inspired. By the way, on druck.at you’ll find a Huge selection of materials, shapes and printing methods. When it comes to customisation, there are virtually no limits – and that’s a good thing!

It’s actually quite simple, yet worth mentioning: Is this material suitable for your product? Does a paper label perfectly reflect the home-bottling of your ‘preserves’? And is a paper label the right choice, in terms of material properties, for your self-blended drink, for example? Could the label dissolve or become misaligned due to fluctuating temperatures and condensation?

As A brief guide to our range of label materialsHere are a few examples:

Slightly less durable, but a little cheaper and, in terms of feel, simply in a league of its own. This is how an uncoated natural paper or a pearl-white embossed satin paper label can emphasise your message: Close to nature, handmade, regional. A standout feature, both to the touch and to the eye, is the ‘Betulla Verge’ paper label. With its fine texture, this chalk-coloured paper label is ideal for fine wines, high-quality cosmetics or other exclusive products. 

Partial 3D varnish

Not just a real eye-catcher visually. This finish really comes into its own in terms of texture. It allows you to highlight parts of your label. True to the motto: “You can touch this!”.

Gold foil

The most precious of all metals symbolises eternity and perfection. Whenever you want to give a product a particularly extravagant touch, gold is a good choice. 

Silver foil

Lightness and clarity – that’s what the colour silver stands for. Just like gold, it lends your products an air of exclusivity and prestige. When combined with dark colours, particularly subtle contrasts come to the fore. 

• It’s not just the application of the labels that matters; often you’ll want to refill containers that have already been used. Here, annoying residue from the old label often gets in the way. Our tip: use nail varnish remover, apply heat – for example, with a hairdryer – or soak the container in soapy water for a while. This will create enough space to apply your new label or your own design!
• Just in case you’re asked about it on *Die Millionenshow*: our longest roll of labels is 2,000 running metres! So there’s plenty of space for all your advertising and sales messages.
• There’s still room for improvement when it comes to dispatch too – perhaps with a suitable label on the dispatch box? A clever slogan, additional information or a simple ‘thank you’?
• The great thing about labels at druck.at is that you can plan whatever suits you best – from large quantities for professional production runs right through to smaller batches for preserving jars that you stick the labels on by hand!